What's your purpose? Clients, friends, family members -- even strangers often ask me about the idea of “finding their purpose.” Purpose... It’s a loaded and complex concept requiring a great deal of pre-defined terminology before a meaningful discussion can even begin. In the end, it comes down to that elusive question that's stumped some of the greatest philosophers of all time: What is the meaning of life? ...  Well, no offense to Plato, but as I see it, most people are actually craving Experience rather that any real need to define Purpose.