Today we’re popping by Salzburg in Austria to meet Marco Raab: originally from Germany, he is an entrepreneur at heart and an expert in team management. He draws on knowledge he has gained from successfully forming and managing teams for more than 10 years at Red Bull, a company known for having an entrepreneurial organisational culture.
Marco is currently the Head of Marketing and Communications at Red Bull Media House, being in charge of developing the global marketing strategies for Red Bull TV. Brand management, program marketing, partnership management and trade marketing – you name it, he has the expertise. Marco is deeply passionate about digital consumer behaviours & trends and strategic partnerships with prominent brands.
He has a “great interest in highly passionate people with imagination, power, creativity and humour” – and he will be able to spend time with quite a number of them at PG, where he is looking forward to better understanding the challenges and lifestyles of full-on entrepreneurs.
Holding a master´s degree in Media Management, Marco previously worked as a business developer for RTL Group, a leading European entertainment company. On top of that, he has experience in IT consulting and key account management having worked with some well-known clients such as Daimler Chrysler.
Marco also won the German science contest “Jugend Forscht” and the Beiersdorf Innovation Contest and published a book on the commercialization of sports in media. Chapeau!
Workouts, water sports and more recently golf are part of his fitness and relaxation routine – and we’ll have plenty of that in June.
Welcome to the PG family, Marco, we can’t wait to meet you in person!