Launch Fast, Launch Right with John Williams

We’re super excited to be hosting this fabulous workshop led by John Williams at Project Getaway. Read below his brief bio as well as details about this session.

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John started his career in creative technology – as a developer on Avid’s pioneering special effects software (including on-site work at Disney Feature Animation, LA). He became Digital Media CTO at a European startup incubator before moving to head up a small media technology consultancy team at Deloitte.

He then left to consult independently to the BBC and other broadcasters around the world before finally founding The Ideas Lab. John’s book Screw Work Let’s Play: How to do what you love & get paid for it is a UK bestseller and has been translated into 9 languages. His 30 Day Challenge has run 7 times with up to 300 participants around the world launching an idea in 30 days. He also runs mastermind and mentorship programmes with innovators around the world.

In his fun and informal session at PG, John will draw on examples of successful startups and global corporations who proved the validity of a new proposition in innovative ways. We’ll explore the importance of finding product/market fit, using a Minimum Viable Product to test assumptions, and Clay Christensen’s  ‘Milkshake Marketing’ concept to get clear on what customers will really be using your product for.

This will be an interactive session where you will be encouraged to share your own experiences in getting a product to market successfully and quickly. And for those that are interested, John will be looking for stories he can include in his 2nd book (on how to launch a business in 30 days) due out in 2016.

Date: 23rd of October


Pack some ideas and get ready to test them out!


Project Getaway by Livit is a curated experience for entrepreneurs and teams who know great success, big adventures and community can go hand-in-hand.

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